Microsoft's Xbox Live Advertising team first showed off its highly interactive NUads  platform at the Cannes festival last year, and today announced they  will start rolling out to Xbox 360s this fall. The first advertisers up  are Toyota, Unilever and Samsung Mobile USA with Kinect-enabled ads that let viewers respond to questions after a 30-second spot by  voice or gesture. According to Microsoft this is great because viewers  can easily see real time stats of how others are voting and advertisers  get immediate feedback. While we've all wanted to shout down an ad at  some point (just look out the window Zooey, seriously) there's probably  going to be a contingent that thinks letting advertisers accumulate data  from behind that Kinect camera lens is a little creepier than they'd  like. Check out Microsoft's pitch for the tech in press release and  video form after the breal.